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PRESS RELEASE
January 25, 2010 | |
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For Immediate Release
Contact:
Jeffrey M. Kaplan
Managing Director
THINKstrategies, Inc.
781-431-2690 | | |
ActiveConversion Wins Best of SaaS Showplace Award
Software-as-a-Service Marketing Automation Solution Generates Greater Sales Leads at a Lower Cost |
Wellesley, Mass. - January 25, 2010. THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that ActiveConversion has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions. The BoSS Awards program was announced in January 2009 by THINKstrategies as an initiative aimed at bringing greater attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
ActiveConversion is a leading provider of marketing measurement, lead management and demand generation systems for companies with fewer than 1000 employees. Its solutions make it easy for companies to see which marketing initiatives are paying off, and to produce sales-ready leads. ActiveConversion delivers its solutions as a hosted solution through a low monthly subscription which has been certified by KPMG and Salesforce.com.
An example of the measurable benefits of ActiveConversion's solutions is Mentor Engineering, a 20 year old provider of mobile fleet management and GPS solutions. Mentor estimates the number of qualified leads it has been able to generate has risen 25% since implementing ActiveConversion. And, despite the economic downturn over the past year, Mentor has also seen a 15% increase in their forecasted opportunities which they also attribute to the use of ActiveConversion. The real-time monitoring provided by ActiveConversion also allows Mentor's marketing team to gain greater knowledge about the effectiveness of its marketing programs so it can optimize program and increase sales-ready opportunities.
It is for these reasons that ActiveConversion has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found at http://www.saas-showplace.com/awardSummary.php?key=7.
"We are pleased to be recognized by THINKstrategies and the SaaS Showplace for the business value of our on-demand software," said Fred Yee, CEO and co-founder, ActiveConversion. "It adds to an incredibly great year we had in 2009, and further validates the marketing and sales value of ActiveConversion for small to medium sized business."
"Generating quality sales leads has never been more difficult due to today's tough economic climate," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "ActiveConversion's on-demand marketing automation solutions enable companies to increase their marketing effectiveness and fuel greater sales success."
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About the SaaS Showplace
- IT/business decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
- SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
- Enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.
The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to www.saas-showplace.com or www.thinksaas.com.
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About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program was launched in 2009 as an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS awards nominations are not only accepted on an ongoing basis, but more than one winner can be awarded in each SaaS Showplace Application, Industry and Enabling Technology Supplier category.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
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About THINKstrategies, Inc.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.
In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions.
For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info@saas-showplace.com.
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About ActiveConversion
ActiveConversion is a leader in total marketing measurement, lead management and demand generation systems for companies with fewer than 1000 employees. It delivers its solutions through a Software-as-a-Service (SaaS) monthly subscription that is guaranteed to produce a continuous stream of interested sales leads with little or no marketing resources. For more information go to www.activeconversion.com, or call 1-877-872-2ROI (toll-free U.S. and Canada).
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THINKstrategies, SaaS Showplace and Managed Services Showplace are registered trademarks of THINKstrategies, Inc. | | |