Cloud Computing Showplace

PRESS RELEASE
Janury 31, 2011
                                                                                                    For Immediate Release
Contact:
Jeffrey M. Kaplan
Managing Director
781-431-2690
 
Bronto Software Wins THINKstrategies' Best of SaaS Showplace (BoSS) Award 
 

SaaS Solution Enables E-Commerce Marketers to Drive Greater Revenue Through Email Marketing

Wellesley, Mass. - January 31, 2011 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Bronto Software has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
BoSS Award Logo 
The BoSS Awards is an ongoing program of THINKstrategies' new Cloud Computing Showplace which recognizes SaaS companies that are producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
 
Bronto Software is a SaaS-based email marketing service provider based in Durham, North Carolina, which offers an email marketing platform which includes detailed analytics and a robust feature set to enable online retailers to drive greater transactions online.
 
Boca Java is a gourmet coffee company which selected Bronto Software to help it build its email marketing program to drive more revenue. As a result of using Bronto's email platform, Boca Java has seen a 1600% increase in transactional revenue. Bronto Software's tracking has enabled Boca Java to target email subscribers who clicked through its messages and generate additional orders. In addition to the higher conversion rates, Boca Java has also been able to reduce its mailing costs and streamline its marketing efforts.
 
It is for these reasons that Bronto Software has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found at http://www.cloudshowplace.com/awardSummary.php?key=1975.   

 

"We are pleased to be recognized with a THINKstrategies' Best of SaaS Showplace Award for delivering measurable business benefits to our customers." said Joe Colopy, Bronto CEO. "At Bronto we're proud to offer our clients a tool that helps propel their business.  We're continually improving our product to help clients see these results while competing in a growing marketplace."

 

"In today's tough economic climate, it is essential to cost-effectively target and communicate with existing and potential customers to drive more profitable revenues," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace which now a part of the new Cloud Computing Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Bronto Software's SaaS-based email platform is enabling companies to meet this challenge and grow their businesses."

 

For more information about the rules for applying for a BoSS Award or to find a list of previous winners of the BoSS Awards, go to http://www.cloudshowplace.com/awardprograms/boss.html.

 

Based on the success of the BoSS Awards program which focuses on SaaS solutions, THINKstrategies has launched the Cloud Computing Business Value (CCBV) Awards program to recognize companies which are delivering Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) solutions producing measurable business benefits for their customers. For more information regarding the CCBV Awards, see http://www.cloudshowplace.com/awardprograms/ccbv.php .

 

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About the SaaS and Cloud Computing Showplace

The Software-as-a-Service (SaaS) Showplace is a part of the newly expanded Cloud Computing Showplace, the largest, vendor-independent, online directory and best practice resource center of SaaS, Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) solutions and Managed Services, founded and administered by THINKstrategies.

This original Showplace was established in 2006 to provide the following benefits,

  • Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
  • Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
  • Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

For more information, go to www.cloudshowplace.com.

 

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About THINKstrategies, Inc.

THINKstrategies, Inc. is the only strategic consulting services company focused entirely on helping its clients capitalize on the unprecedented business opportunities created by the technology industry shift from a product-centric to a services-driven orientation and an 'on-demand' delivery model.

THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.

For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info@thinkstrategies.com.