Wellesley, MA - June 15, 2009 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Marketo has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
Marketo provides solutions for marketing and sales teams, enabling collaboration throughout the revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver more high-quality leads with less effort, and Marketo Sales Insight helps Sales understand, prioritize, and interact with the hottest leads and opportunities to close more business faster. The result is shorter sales cycles, better marketing ROI, and explosive revenue growth.
Acteva, an online registration service, has deployed Marketo Lead Management to enable its marketing team to quickly create personalized marketing programs without relying on outside help and with as little as one hour of training. Acteva credits Marketo's ease of use, comprehensive marketing automation functionality, and superior customer support for the success of a new business initiative, called "Social World". Marketo enabled Acteva to build customized landing pages, email messages and nurturing campaigns for 65 different audiences. Acteva credits the Marketo solution for playing a pivotal role in the first year success of the program, which generated $2 million in new revenue. Marketo Lead Management also reduced the time needed to administer this strategic initiative by 20% and cut the cost by 40%, while it increased lead quantity and quality and lowered cost per lead. This translated into $400,000 in savings by reducing cycle times, and a 350% ROI the first three months alone.
As a result of these measurable business benefits, Marketo has been named the latest BoSS Award winner. A full description of the company's winning BoSS Award submission can be found at http://www.saas-showplace.com/awardSummary.php?key=1014.
"We are proud to be recognized by the SaaS Showplace for the significant savings and additional revenue our solution has helped customers like Acteva achieve," stated Phil Fernandez, President and CEO of Marketo. "Companies of all sizes representing high technology, business and information services, financial services, communications, manufacturing and healthcare have helped fuel Marketo's phenomenal growth. We are inspired by their success as we continue our mission to change the way marketing and sales teams work together to ignite explosive revenue growth."
"Generating greater results from marketing programs is essential in today's tough economic climate," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Marketo's success personifies the powerful business benefits which can be gained by leveraging SaaS-based marketing automation solutions."
Previous winners of the BoSS Awards can be found on,
# # #