Cloud Computing Showplace

PRESS RELEASE
February 14, 2011
                                                                                                        For Immediate Release
Contact:
Jeffrey M. Kaplan
Managing Director
781-431-2690
Pardot Wins THINKstrategies' Best of SaaS Showplace (BoSS) Award 
 

SaaS-Based Marketing Automation Solution Provider Generates Greater Sales Leads at Lower Cost to Produce Better Results

Wellesley, Mass. - February 14, 2011 - THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Pardot has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.
BoSS Award Logo
  
The BoSS Awards is an ongoing program of THINKstrategies' new Cloud Computing Showplace which recognizes SaaS companies that are producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Pardot is a provider of on-demand interactive marketing automation solutions which offer a rich feature set, ease of use, and flexibility to permit greater marketing effectiveness and encourage higher sales productivity.

 

An example of the measurable business benefits which can be gained from Pardot's interactive marketing automation solutions is the success of Pardot client Omnipress, who generated 517% more leads year over year after implementing Pardot's capabilities. Omnipress was not only able to generate significantly more new leads, it also gained greater insight into the interests of its current and potential customers through Omnipress's enhanced web analytics. As a result, Omnipress' sales department now approaches selling very differently and can further segment target markets while keeping its sales and marketing costs down.

 

It is for this reason that Pardot has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found at

http://www.cloudshowplace.com/awardSummary.php?key=2180.

 

"We are very pleased to receive this industry recognition from THINKstrategies' SaaS Showplace," said Adam Blitzer, COO and co-founder of Pardot.  "We really strive to build our product based on what our clients are asking for - on what will make their lives easier, when it comes to online marketing. Hearing their success stories is what lets us know we're doing our job right."

 

"In today's increasingly competitive marketplace, it is essential for companies to better target their sales and marketing efforts to produce meaningful results," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace which now a part of the new Cloud Computing Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Pardot's SaaS-based interactive marketing automation solutions are enabling companies to better target their sales activities and increase their productivity."

 

For more information about the rules for applying for a BoSS Award or to find a list of previous winners of the BoSS Awards, go to http://www.cloudshowplace.com/awardprograms/boss.html.

 

Based on the success of the BoSS Awards program which focuses on SaaS solutions, THINKstrategies has launched the Cloud Computing Business Value (CCBV) Awards program to recognize companies which are delivering Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) solutions producing measurable business benefits for their customers. For more information regarding the CCBV Awards, see http://www.cloudshowplace.com/awardprograms/ccbv.php.

 

The BoSS Awards is an ongoing program of THINKstrategies' new Cloud Computing Showplace which recognizes SaaS companies that are producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
 

About the SaaS and Cloud Computing Showplace

The Software-as-a-Service (SaaS) Showplace is a part of the newly expanded Cloud Computing Showplace, the largest, vendor-independent, online directory and best practice resource center of SaaS, Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) solutions and Managed Services, founded and administered by THINKstrategies.

This original Showplace was established in 2006 to provide the following benefits,

  • Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
  • Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
  • Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

For more information, go to www.cloudshowplace.com.

 

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About THINKstrategies, Inc.

THINKstrategies, Inc. is the only strategic consulting services company focused entirely on helping its clients capitalize on the unprecedented business opportunities created by the technology industry shift from a product-centric to a services-driven orientation and an 'on-demand' delivery model.

THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.

For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info@thinkstrategies.com.

THINKstrategies, SaaS Showplace and Cloud Computing Showplace are registered trademarks of THINKstrategies, Inc.